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Insights on Google Ads audits, wasted spend and growth.
Responsive Search Ads Audit: 10 Checks Beyond Ad Strength
Ad Strength measures whether you gave Google what it asked for, not whether the ad sells. Ten checks covering asset labels, pinning, truncation, auto-generated copy and the objections your pool ignores.
Aug 11, 2026 · jdfelstead
Google Ads Budget Audit: 12 Checks to Find Where Your Spend Is Capped, Wasted or Mistimed
Budgets override everything else in the account, yet most audits skip them. Twelve checks covering limited campaigns, shared budget pools, stale allocations, seasonal shape and month-end pacing damage.
Aug 11, 2026 · jdfelstead
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Location settings get configured once and never looked at again, which makes geography one of the most reliable places to find wasted spend. Seven checks covering presence vs interest, overlaps, exclusions and radius targets.
Aug 6, 2026 · jdfelstead
Brand vs Non-Brand Audit: What Your Blended ROAS Is Hiding
Your blended ROAS is an average of two different activities. Brand harvests demand that already existed, non-brand goes and finds it. This audit shows how to split them, measure the leakage and set separate targets.
Aug 4, 2026 · jdfelstead
Quality Score Audit: What Actually Matters and What to Ignore
Quality Score is one of the most chased and least understood numbers in Google Ads. Learn what its three components actually diagnose, when a low score matters, and when to ignore the number entirely.
Jul 31, 2026 · jdfelstead
Bidding Strategy Audit: Is Each Campaign Using the Right One?
Bidding Strategy Audit: Is Each Campaign Using the Right One? There are two separate questions in Google Ads bidding, and they get muddled constantly. The first is what target to…
Jul 31, 2026 · jdfelstead
Google Ads Account Structure Audit: When to Split, When to Merge
Good account structure is not the tidiest one. It is the one that gives you control you use and gives automation enough data to learn. Here is how to audit structure, and when to split versus merge.
Jul 30, 2026 · jdfelstead
Shopping Feed Audit: The Merchant Center Checks That Move Revenue
In Shopping and Performance Max, the feed is the campaign. Most retail accounts lose more to a weak feed than to any bidding mistake. Here is how to audit Merchant Center properly.
Jul 29, 2026 · jdfelstead
Smart Bidding Targets: How to Set, Audit and Change tCPA and tROAS
A bidding target is an instruction, not a preference. From 17 August 2026 budget-limited campaigns will be held much closer to the number you typed in. Here is how to audit and set targets before that happens.
Jul 27, 2026 · jdfelstead
Performance Max Audit: A 12-Point Review to Take Back Control
Performance Max is usually audited in one of two ways. Either it is treated as untouchable, on the basis that automation knows best and interference causes harm. Or it is blamed…
Jul 24, 2026 · jdfelstead
Google Ads Conversion Tracking Audit: 15 Checks Before You Trust the Data
Every optimisation decision in a Google Ads account inherits the reliability of its conversion tracking. Here are fifteen checks to run before you trust a single number in the interface.
Jul 24, 2026 · jdfelstead
Google Ads Conversion Tracking Audit: 15 Checks Before You Trust Your Data
Inaccurate conversion tracking can make weak campaigns appear successful and send automated bidding in the wrong direction. Use these 15 checks to verify that Google Ads is measuring the outcomes that actually matter.
Jul 22, 2026 · jdfelstead
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Google Ads Optimisation Score: Should You Aim for 100%? Your Google Ads account has an optimisation score of 68%. Google says you could increase it by: Adding broad match keywords…
Jul 22, 2026 · jdfelstead
Google Ads Wasted Spend: 17 Ways Your Budget Is Being Lost
Your Google Ads budget may be leaking through irrelevant searches, poor tracking, unsuitable bidding and overlapping campaigns. Here are 17 areas to check—and how to fix them.
Jul 22, 2026 · jdfelstead
Google Ads Not Converting? 17 Reasons You’re Getting Clicks but No Sales
Are your Google Ads generating clicks but no leads or sales? Learn how to identify problems with conversion tracking, keywords, search terms, bidding, landing pages and budget allocation before spending more.
Jul 20, 2026 · jdfelstead
How Much Does a Google Ads Audit Cost? 2026 Pricing Guide
How much should a Google Ads audit cost? Compare typical pricing models, understand what affects the price and learn what should be included before choosing an audit provider.
Jul 20, 2026 · jdfelstead
Google Ads Audit Checklist: 25 Checks to Find Wasted Spend and Improve ROAS
Not sure whether your Google Ads account is working as efficiently as it should? Use this comprehensive Google Ads audit checklist to uncover wasted budget, tracking errors, targeting problems and missed opportunities to improve revenue and ROAS.
Jul 20, 2026 · jdfelstead