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Insights on Google Ads audits, wasted spend and growth.
Smart Bidding Targets: How to Set, Audit and Change tCPA and tROAS
A bidding target is an instruction, not a preference. From 17 August 2026 budget-limited campaigns will be held much closer to the number you typed in. Here is how to audit and set targets before that happens.
Jul 27, 2026 · jdfelstead
Performance Max Audit: A 12-Point Review to Take Back Control
Performance Max is usually audited in one of two ways. Either it is treated as untouchable, on the basis that automation knows best and interference causes harm. Or it is blamed…
Jul 24, 2026 · jdfelstead
Google Ads Conversion Tracking Audit: 15 Checks Before You Trust the Data
Every optimisation decision in a Google Ads account inherits the reliability of its conversion tracking. Here are fifteen checks to run before you trust a single number in the interface.
Jul 24, 2026 · jdfelstead
Google Ads Conversion Tracking Audit: 15 Checks Before You Trust Your Data
Inaccurate conversion tracking can make weak campaigns appear successful and send automated bidding in the wrong direction. Use these 15 checks to verify that Google Ads is measuring the outcomes that actually matter.
Jul 22, 2026 · jdfelstead
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Google Ads Optimisation Score: Should You Aim for 100%? Your Google Ads account has an optimisation score of 68%. Google says you could increase it by: Adding broad match keywords…
Jul 22, 2026 · jdfelstead
Google Ads Wasted Spend: 17 Ways Your Budget Is Being Lost
Your Google Ads budget may be leaking through irrelevant searches, poor tracking, unsuitable bidding and overlapping campaigns. Here are 17 areas to check—and how to fix them.
Jul 22, 2026 · jdfelstead
Google Ads Not Converting? 17 Reasons You’re Getting Clicks but No Sales
Are your Google Ads generating clicks but no leads or sales? Learn how to identify problems with conversion tracking, keywords, search terms, bidding, landing pages and budget allocation before spending more.
Jul 20, 2026 · jdfelstead
How Much Does a Google Ads Audit Cost? 2026 Pricing Guide
How much should a Google Ads audit cost? Compare typical pricing models, understand what affects the price and learn what should be included before choosing an audit provider.
Jul 20, 2026 · jdfelstead
Google Ads Audit Checklist: 25 Checks to Find Wasted Spend and Improve ROAS
Not sure whether your Google Ads account is working as efficiently as it should? Use this comprehensive Google Ads audit checklist to uncover wasted budget, tracking errors, targeting problems and missed opportunities to improve revenue and ROAS.
Jul 20, 2026 · jdfelstead